Promotional and Event Services

Dune Devices

Portable Music Player

Product Design • UI/UX • Brand Guidelines

A tactile, almost analog-feeling product identity for a digital-first brand. Clean product renders, precise iconography, and a flexible layout system for web, print, and packaging.

Dune Devices wanted to bring back the joy of focused listening in an age of distraction. Their portable music player needed a brand identity that honored analog tactility while embracing digital precision. I built a system around geometric simplicity, restrained color (black, white, one accent), and ultra-clear iconography. The identity translated seamlessly across contexts: sleek product renders for their site, embossed packaging details for retail, and modular UI components for their app interface. I also developed a comprehensive brand book and asset library so their internal team could maintain visual consistency as they scaled. The result feels intentional, timeless, and refreshingly un-tech-bro.

Opal Skincare

Soft Essentials Line

Brand Identity • Photography • Packaging Design

Subtle, light-driven photography and a quiet typographic system to position Opal as a calm, trustworthy skincare brand. Deliverables included logo, bottle labels, and e-commerce visuals.

Opal came to me with a clear ask: their skincare line was gentle, effective, and ingredient-focused, but their visual identity felt generic and overlooked. I redesigned everything from the ground up, starting with a new logotype that felt softer and more considered. The photography direction emphasized natural light and minimal styling—no aggressive shadows or clinical backdrops. I designed a label system that worked across multiple product formats (bottles, tubes, jars) while keeping a unified look. Typography was kept quiet and elegant, letting the imagery breathe. We also created a full suite of e-commerce assets, including lifestyle photography, product detail shots, and social templates. The rebrand helped Opal feel less like a commodity and more like a trusted ritual.

All work designed end-to-end by Afterglow Studio — strategy, visuals, and rollout.

ABOUT

Meet the person behind Afterglow Studio

I'm Alex, a brand and digital designer obsessed with contrast, clarity, and details that most people never notice but always feel. Over the past years I've helped startups, creators, and established brands move from "we look like everyone else" to "this finally feels right".

My work sits at the intersection of visual identity, product thinking, and storytelling. I focus on lean, high-impact engagements: clear goals, sharp concepts, and efficient collaboration. No big-agency layers — you work directly with the person who designs everything.

SKILLS

Brand Identity • Product Design • UI/UX • Packaging Design • Art Direction • Figma • Photoshop

EXPERIENCE

Freelance

Afterglow Studio

Brand Designer

UrbanFit Collective

Visual / Packaging Designer

GreenK Goods

Currently

2023–24

2020–22

The Extended Team

While I lead every project personally, I collaborate with a trusted network of specialists who bring additional expertise when projects call for it.

Marcus Chen

Senior Designer

Marcus brings 6 years of experience in visual identity and brand strategy. He leads our packaging design projects and has an eye for systems that really scale .

Sarah Mitchell

UI/UX Designer

Sarah specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.

Daniel Park

Front-end Developer

Daniel bridges design and code with precision. He ensures every interaction feels smooth and every layout responds perfectly across all devices.

PROCESS

A simple, thoughtful way to build your brand

Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.

STEP 5

Deliver and support

You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner

Brand Identity

From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.

Digital & UI Design

High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.

Packaging & Print

Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.

Launch & Content Design

Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.

Not sure where to start? Book a consultation to talk through scopes and timelines.

"Alex translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."

Jona Carter

Founder, EcoLux

"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."

Sofia Toms

Co-Founder, GreenK Studios

"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."

Richard Lee

Creative Director, UrbanRoots

CLIENT REVIEWS

Real feedback from teams I've partnered with

ANWERS

Common questions, clear answers

What services do you provide?

I focus on brand identity, digital design, packaging, and launch visuals. Most projects combine several of these into one clear, focused engagement.

How does working together usually start?

We begin with a short call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and scope.

How long does a project take?

Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.

Do you offer revisions?

Yes. Each project includes structured feedback rounds so we can refine the work together without endless back-and-forth.

What types of clients do you work with?

I collaborate with early-stage startups, established brands, and independent creators who value good design and clear communication.

What is your pricing structure?

Projects are priced per scope, not per hour. After our initial conversation, I'll outline options so you can choose the level that fits your needs and budget.

Can you work with my existing logo or brand?

Absolutely. We can extend or refine your current identity — tightening the system, updating applications, and creating guidelines.